Jack McCollough and Lazaro Hernandez, the dynamic design duo behind New York–based womenswear brand Proenza Schouler, share their thoughts on the evolving fashion marketplace with Christopher Michael and how they’ve seen their work mature and scale with it. Their illustrious journey started 20 years ago at Parsons School of Design when they completed a joint senior thesis collection, which grabbed the attention of retail heavyweight Barneys New York. In their triumphant rise to a successful, prominent luxury label, they navigated social media noise and kept up with the breakneck pace of a never-ending, fast-paced global production cycle. Working in tandem has been vital to them, extending the emotional, creative, and practical support that buttressed Proenza Schouler’s growth and longevity. What’s contemporary now? A celebration of individuality, keeping the work authentic to the brand's core values, and a broad embrace of all kinds of perspectives while also sticking to your vision and not just being a follower.
