British makeup artist Isamaya Ffrench has been challenging our perceptions of beauty and creativity for the past decade. She attributes her unconventional approach to beauty, one that escapes commonality and mainstream aesthetics and paves the way for bold innovation, to her family’s background in engineering and problem-solving. Spurred by a face painting side hustle, her nontraditional rise in the industry saw her take on pivotal creative roles—such as brand ambassador, creative director, and global beauty director—for luxury brands, such as Tom Ford, YSL, Christian Louboutin, Burberry Beauty, Byredo, and today, beauty curator for Off White. In 2022, she launched her makeup brand, ISAMAYA, an evolving line of progressive beauty products entrenched in the zeitgeist. In this episode, Isamaya shares with Christopher Michael her perspectives on cultivating creative audacity and innovation in beauty. Some may consider her work subversive, yet she sees it as contextual and impulse-driven—LIPS, the brand’s penis-shaped lipstick, was influenced by conversations around gender and sexuality. What’s contemporary now? Isamaya believes it’s time for people to acknowledge and accept that having a different opinion, preference, or approach is okay. “Just leave people alone and let them get on with their lives.”
